#TikTok Shop

#TikTok Shop

Flavor Swap is a campaign full of 'firsts.' The first time we've remixed these iconic flavors onto unexpected chips. The first time we teamed up with some of today's biggest tastemakers to help us launch and put their own spin on PepsiCo's legendary brands. The first time we've executed a truly social-first campaign to debut an iconic flavor drop, said Chris Bellinger, chief creative officer at PepsiCo Foods U.S., in a statement.

Luke Arnel Cameron didn't launch his first year on TikTok Shop with a warehouse, a call center, or a giant ad budget. He launched with a camera and a livestream. "We launched November, 2024 ... in the UK. Our first livestream, we did 70,000 pounds," he says. "In our first year, we've done over 650,000 orders." It's not the typical outcome, but it is a revealing one.

Key stat: TikTok users ages 25-44 lead all age groups in taking action after seeing ads, with 54% gathering more info about products and 47% making purchases, according to an October 2025 survey from Edison Research. Beyond the chart: This shopping behavior tracks with broader social commerce trends. In fact, one-third of adults ages 18 to 34 have made a purchase on social media, compared with 23% of 35- to 54-year-olds, according to an August 2025 survey from Bizrate Insights and EMARKETER.

The move will give more than 200,000 UK-based TikTok Shop sellers access to Royal Mail's full range of services - from parcel collections and tracked delivery to drop-off points and compensation cover - through a seamless integration designed to make online selling easier, faster, and more reliable.

According to NIQ's State of Beauty 2025 report, online beauty sales are growing nine-times faster than in-store, up 21 percent in North America, 20 percent in the Asia-Pacific region and 10 percent in Europe. Brazil, India and Indonesia are also seeing significant, albeit more emerging, e-commerce growth. Total beauty spend is up, too, growing 10 percent globally during the last 12 months.

Some TikTok users have reported seeing a troubling product in the last few days: T-shirts for sale on TikTok Shop that are an antisemitic parody of the Jaws movie poster. In the image printed on the shirts, the shark has been transformed into a human nose, the swimmer at the surface of the water is instead a $100 bill, and "Jaws" has been edited to read "Jews," propagating antisemitic stereotypes of Jewish people as money hungry.